Lifecycle marketing · done for you
Turn your list into your best sales channel.
0%
of revenue from flows
0/7
always-on automations
0%
average open rate
0
generic blasts. Ever.
Trusted with their inboxes →
The problem
Most brands leave money sitting in their list.
Paid, social and content get people to the door. What happens next decides whether that attention turns into revenue, or quietly disappears.
Stale segments
Built on last quarter’s export, so the wrong people get the wrong offer.
Generic blasts
The same email to everyone, every week. Unsubscribes climb quietly.
Set-and-forget flows
Built once at launch, never tuned again. Still sending 2023’s offer.
What we do
Six pillars. One always-on system.
We build and run the whole lifecycle layer inside your existing platform: Klaviyo, Attentive, Postscript and more.
Email flows
Welcome, abandoned cart, post-purchase, win-back and browse-abandon: the automations that run while you sleep.
SMS
Short, timely, opt-in. Routed to the people who actually prefer it, at their local time.
Segmentation
Split by behaviour and intent, not just demographics, refreshed live from your data.
Campaign calendar
Launches, seasons and editorial planned against the funnel, never sent on a whim.
Deliverability & list health
Authentication, warm-up, sunsetting and hygiene so you land in the inbox, not the promotions void.
Reporting
Monthly revenue attribution by flow and campaign, in plain English, with what we’ll change next.
The flow builder
Every flow checks the live data before it sends.
This is the difference. Before any email or SMS goes out, the flow reads current, AI-cleaned data. A customer who already bought, or an item that sold out, never gets the wrong message.
flow-builder / cart
01 · Trigger
Cart abandoned
Ceramic Pour-Over Set · $86
02 · Live-data check
the Flowbox edge- Item still in stock
- Not purchased in another tab
- Segment: repeat buyer
03 · Send
Email · 1h
“You left something good”
58% open · 6.2% click
04 · Outcome
Order recovered
+$86.20 · tagged to flow
Why us · the edge
Segments that are never stale.
Our flows read live, AI-cleaned data from Selenium, so the right person always gets the right message. Most agencies work from an export. We work from the truth.
Awareness
Traffic tagged and tracked from the very first touch.
Consideration
Welcome and nurture flows build trust with proof, not just discounts.
Conversion
Cart, browse recovery and urgency recover intent that would be lost.
Retention
Post-purchase and replenishment turn one sale into a relationship.
Advocacy
Loyalty and referral triggers turn best customers into a channel.
Deliverables
What you get, every month.
Sample send calendar
Every week is planned against the funnel, never sent on a whim.
Proof · results, anonymised
Illustrative · real case studies coming soonA homewares retailer
+0%
lift in flow revenue in 90 days
A wellness brand
+0.0×
return on win-back campaigns
A DTC food brand
+0%
average open rate after list clean-up
How we work together
From audit to always-on, in five moves.
Audit
Your stack, lists and every flow: what works and what’s quietly leaking.
Strategy
Segments, funnel stages and journey map, agreed before anything is built.
Build
Flows, templates and campaign infrastructure, on-brand from line one.
Launch
Tested across devices, dark mode and deliverability, then live in sequence.
Optimise
Monthly reporting and iteration. Segments sharpen, flows get tuned.
Demo slots open this week
Your traffic is doing its job. Let’s make the rest of the funnel.
One call. We’ll walk through where your funnel is likely leaking, and what a live-data lifecycle system would look like in practice.