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Command Center
Northstar Goods · Jun 2026 MTD
Updated 14:35
Selenium signal
Google Ads ROAS dropped 5.6× → 3.9× while Atlas Goods ramped spend.
Paid social is carrying the month at 5.2×, but Google Ads is bleeding efficiency on branded terms Atlas started bidding on this week.
Recommended: shift 20% of Google budget to paid social and pause 3 underperforming ad groups.
Est. +$6,400 / moTotal revenue
$0
+12.4% vs last mo
Blended ROAS
4.8×
healthy
Conversion rate
3.6%
+0.3pt
Avg order value
$86.20
−1.2%
Revenue by day
Channel mix
Sample workspace · Northstar Goods · illustrative data
How the engine works
We use data to sort data.
Every business has the same customer in five tools, spelled five ways. Selenium reads them all, works out what's the same thing, and keeps one clean version, live.
Collect
Pull from your tools, the web and competitors automatically. No manual exports.
Clean & match
AI de-duplicates, matches and labels every record so it actually means something.
Structure
Each record lands in the right place: a KPI, a segment, a report or an alert.
Sync
Clean data flows back to every tool, and straight into your marketing.
Messy · from 3 tools
Sorted · one source of truth
John Smith
jsmith@gmail.com
3 records → 1 · LTV $342
AI use cases
Six jobs the engine does on its own.
Same engine, any data-heavy workflow. Point us at the spreadsheets you rebuild by hand.
Ingest & reconcile
Orders, ads, CRM and spreadsheets pulled together until the numbers tie out.
Clean & label
Duplicates merged, fields standardised, customers tagged by behaviour and intent.
Signal & recommend
Spots what changed and tells you what to do next, in plain English.
Trigger marketing
Fires the right flow the moment the data says so. No waiting on a data team.
Forecast & flag
Projects revenue, stock and pipeline, and flags risk before it lands.
Report on demand
Board-ready reports in seconds, not the Monday-morning rebuild.
The Selenium signal
It tells you what changed, and what to do next.
Dashboards show you numbers. Selenium reads them for you, spots the move that matters, and recommends the play with an estimated impact. Every morning, before your first coffee.
Selenium signal
detected 6 min agoGoogle Ads ROAS dropped 5.6× → 3.9× while Atlas Goods ramped spend.
Why
Paid social is carrying the month at 5.2×, but Google Ads is bleeding efficiency on branded terms Atlas started bidding on this week. CPC on “northstar” queries is up 41%.
Do next
Live funnel
Watch the funnel move in real time.
Every record that lands flows down the funnel on its own. No exports, no Monday rebuild. Stages fill and drop-off updates as the data arrives.
Conversion funnel
LIVE · SAMPLEBiggest drop-off: cart → checkout (50%). Abandoned-cart flow already firing.
Integrations
Connects to the stack you already run.
And anything with an API, a CSV or a website. If it holds your data, Selenium can read it.
Demo slots open this week
Point us at your spreadsheets. We'll show you the portal.
We'll map the data you move by hand and show you the live operating portal we'd build for you, on your real numbers.